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NorthlineHome goods · Catalogue and paid

Twelve reads, two markets

EN and DE voice for a catalogue, one voice element per market so the second batch matched the first without a re-brief.

12
reads delivered
2
markets
2.60
credits spent
1
brief written
Northline — shot 1
Northline — shot 2
Northline — shot 3
The situation

A catalogue refresh needed twelve short reads in English and German. The previous cycle used two different voice actors per market and the second batch never matched the first.

The second batch sounded like the first. That has never happened for us before.
Dana Okafor
Producer, Northline
How it ran
  1. 01
    One element per market
    Each market's voice was bound as an element with consent recorded and an expiry date. Later batches referenced the same element instead of a new casting.
  2. 02
    Loudness matched at source
    Audio was matched to picture and to broadcast loudness in the run, not in a separate pass, so nothing needed re-mastering before it shipped.
  3. 03
    Refusal on a lookalike
    A request to imitate a well-known narrator was refused before spending, with the routes that remained: describe the delivery, or bring a voice you have consent for.
What shipped

Twelve reads in one brief and one afternoon, consistent across both markets. The third batch six weeks later reused the same elements and matched without a comparison pass.

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